In order to promote a new topic to a large user community, it requires special programs. SAP is pursuing this not only traditionally via their venture capital subsidiary SAP Ventures, but since March 2012 Startup Focus also a special initiative for external start-up companies, which is focused on the promotion of Hana applications.
In the last 16 months, the number of participants has grown to over 500 Startups from 54 countries, which are mainly located around the areas of big data, predictive analytics and real-time analysis derived.
As part of the Startup Focus program, the companies receive support in the form of technology, hotline support, resources, and get access to experts in the SAP environment. The aim is to increase time-to-market for the technologies developed based on SAP HANA.