Western Europe is the only region with declining numbers, but also the overall market is growing much more slowly than in previous years, according to market researchers at IDC. With 3.6 percent, the market for enterprise software is growing only half as fast as in the previous two years. In 2012 it had a volume of 342 billion dollars. With a market share of 17.1 percent (down 0.3 points), Microsoft can still retain its leadership position.
Applications accounted for 49 percent share of total software sales. The enterprise social software market grew by 24.8 percent. 27 percent of sales accounted for Systems Infrastructure Software, during storage and systems software compared to 2011 remained unchanged. In an area of high dynamics, virtualization, Microsoft's market share remained at 28 percent, followed by IBM, Symantec, EMC and VMware.
The market for enterprise software was headed by Microsoft with a turnover of 58.5 billion dollars (plus 1.3 percent). IBM defends second place with growth of 0.9 percent and a market share of 8.7 percent (down 0.2 points) over Oracle. SAP achieved 5.1 percent growth, the largest among the top five vendors, while Symantec recorded in fifth place with 0.1 percent, the smallest increase.
The high market concentration requires increased attention in the procurement of software to enable own leverage. Benchmarks to analyze the order situation, the discounts and the success of new product introductions gain increased importance for successful negotiations, such as the License12 ContractCompass® that provides individual filters to fine-tune the analytics.